Weitz & Luxenberg


We’re spreading the word about the dangers of asbestos to the modern world. 2015 – 2016
Industry: Law Firm

Weitz & Luxenberg


We’re spreading the word about the dangers of asbestos to the modern world. 2015 – 2016
Industry: Law Firm

Services:

Strategy, Content Creation, Digital Marketing, Advertising, Design, Digital Production, Video Editing

The Client


Weitz & Luxenberg is one of the biggest asbestos law firms in the country and has won billions of dollars for their clients over the last 30 years.

What They Needed


We devised a programmatic advertising campaign using precise demographic targeting to connect with senior citizens (and their children) who are interested in learning more about asbestos, mesothelioma, and related subjects. Our video ads ran across mobile, tablets, desktop, smart TVs, and streaming devices.

What We Did


  • Pre & Post Roll Video Ads

    Pre & Post Roll Video Ads

    We implemented pre and post roll video ads that will show on relevant YouTube videos to capture the audience that is searching online to learn more about mesothelioma and asbestos. The ads will drive traffic to a dedicated lead generation landing page.

  • Remarketing

    Remarketing

    We developed remarketing display ads that will be shown to users who land on specific landing pages. These ads will be shown to users through SEM using Adwords, and on Facebook and Twitter.

  • Video Landing Page

    Video Landing Page

    We created a video landing page that will serve as the primary destination for multiple ad channels, including PPC, sponsored content, Twitter ads, and Facebook ads. The landing page will have clear calls to action in the form of a tracked phone number and a contact form.

  • Campaign Results

    Campaign Results

    Video Views ­ Over 1.5 million
    Landing Page visits ­ Over 20k


    asbestosfacts.com

What We Did


Pre & Post Roll Video Ads

We implemented pre and post roll video ads that will show on relevant YouTube videos to capture the audience that is searching online to learn more about mesothelioma and asbestos. The ads will drive traffic to a dedicated lead generation landing page.

Remarketing

We developed remarketing display ads that will be shown to users who land on specific landing pages. These ads will be shown to users through SEM using Adwords, and on Facebook and Twitter.

Video Landing Page

We created a video landing page that will serve as the primary destination for multiple ad channels, including PPC, sponsored content, Twitter ads, and Facebook ads. The landing page will have clear calls to action in the form of a tracked phone number and a contact form.

Campaign Results

Video Views ­ Over 1.5 million
Landing Page visits ­ Over 20k


asbestosfacts.com

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