eProdigy


Sharing the fastest way to receive working capital with the small business world.
2015 – Present
Industry: FinTech

eProdigy


Sharing the fastest way to receive working capital with the small business world. 2015 – Present
Industry: FinTech

Services:

Strategy, Content Creation, Digital Production, Digital Marketing, Analytics Tracking & Optimization, Social Media Management, Advertising

The Client


Before coming to us, eProdigy was a financial company specializing in merchant cash advances for financial institutions. After years spent in the highly regulated world of business loans, eProdigy wanted to venture into the highly successful, and unregulated, realm of “working capital.” They created a new subsidiary under the eProdigy umbrella for small business owners looking for working capital.

What They Needed


eProdigy hired us to develop a comprehensive strategy to take their small business lending arm to market, develop a brand identity, create a marketing and communications strategy, build a website, and continue the ongoing management of their advertising and social media campaigns.

What We Did


  • Sales Funnel Optimization

    Sales Funnel Optimization

    We outlined a sales funnel that incorporated all of eProdigy’s marketing platforms and touchpoints. All content was planned and built to provide users with the appropriate messaging and content as they move along the funnel.

  • Website Design & Development

    Website Design & Development

    We designed an intuitive site that helped to relieve the anxiety often associated with big financial decisions. Everything from color, to functionality, and language was considered when developing the website.

  • Advertising

    Advertising

    To market eProdigy’s capabilities, we coordinated a full-fledged programmatic advertising plan across every touchpoint of their sales funnel. Our reach extends through multiple levels of display and social ads, keyword search, SEM, SEO, and so much more.

  • Social

    Social

    Our social media program includes content development along a thoroughly planned calendar that is implemented daily in order to keep the brand current on all platforms. We specifically focus on Facebook, Twitter, Instagram, and LinkedIn while also maintaining the eProdigy blog as a valuable resource for small business owners.

  • Quickbooks App

    Quickbooks App

    eProdigy also introduced Quickbooks compatibility, which required its own lead generation program. We handled this effort by developing a separate strategy independent of the eProdigy website. It includes an advertising campaign across display and social, as well as communication messaging and storyboarding on a promotional third-party video.

What We Did


Sales Funnel Optimization

We outlined a sales funnel that incorporated all of eProdigy’s marketing platforms and touchpoints. All content was planned and built to provide users with the appropriate messaging and content as they move along the funnel.

Website Design & Development

We designed an intuitive site that helped to relieve the anxiety often associated with big financial decisions. Everything from color, to functionality, and language was considered when developing the website.

Advertising

To market eProdigy’s capabilities, we coordinated a full-fledged programmatic advertising plan across every touchpoint of their sales funnel. Our reach extends through multiple levels of display and social ads, keyword search, SEM, SEO, and so much more.

Social

Our social media program includes content development along a thoroughly planned calendar that is implemented daily in order to keep the brand current on all platforms. We specifically focus on Facebook, Twitter, Instagram, and LinkedIn while also maintaining the eProdigy blog as a valuable resource for small business owners.

Quickbooks App

eProdigy also introduced Quickbooks compatibility, which required its own lead generation program. We handled this effort by developing a separate strategy independent of the eProdigy website. It includes an advertising campaign across display and social, as well as communication messaging and storyboarding on a promotional third-party video.

Strategy-driven solutions that help businesses evolve.

EVOLVE WITH US

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