Demar Leather


Bringing a legacy leather supplier into the 21st century. 2015 - 2016
Industry: Leather Supplier

Demar Leather


Bringing a legacy leather supplier into the 21st century. 2015 - 2016
Industry: Leather Supplier

Services:

Art Direction & Design, Brand Identity, Content Creation, Copywriting, Digital Production, Photoshoot Management, Print Design, Social Media Management

The Client


Demar Leather Company is a family owned and operated leather supplier that sells to residential and contract furniture manufacturers.

What They Needed


Demar needed a website that could transcend time to connect customers with their rich heritage and quality craftsmanship, but also offer a 21st century feel and the shopping experience many come to expect.

What We Did


  • Brand Identity

    Brand Identity

    Bolt developed all-new branding guidelines, including colors, logo use cases, and typography. We produced a modern image for Demar by first revamping the company’s logo. Our designers altered what was already there to create a much cleaner and more sophisticated look.

  • Website Design & Development

    Website Design & Development

    We completely redesigned Demar’s website to create a central hub that represented the company as an industry leader in leather, showcased their massive selection, provided key information, and displayed their portfolio.

  • CMS Programming

    CMS Programming

    They needed a website that interior designers could easily navigate in order to view and request swatch samples. To this end, we developed a CMS database that allowed customers to browse hundreds of leather swatch images by color, name, and style. Most importantly, it can be easily updated by the customer through a simple spreadsheet, giving them complete control over the website.

  • Content Development

    Content Development

    We also worked directly with the company to develop content for the new site that could capture their creative process. We were able to improve the conversation Demar was having with their customers in order to create a more pleasant and productive shopping experience.

  • Social Media

    Social Media

    Finally, we also managed their Instagram account, making it a valuable portfolio showcase and lead generator.

What We Did


Brand Identity

Bolt developed all-new branding guidelines, including colors, logo use cases, and typography. We produced a modern image for Demar by first revamping the company’s logo. Our designers altered what was already there to create a much cleaner and more sophisticated look.

Website Design & Development

We completely redesigned Demar’s website to create a central hub that represented the company as an industry leader in leather, showcased their massive selection, provided key information, and displayed their portfolio.

CMS Programming

They needed a website that interior designers could easily navigate in order to view and request swatch samples. To this end, we developed a CMS database that allowed customers to browse hundreds of leather swatch images by color, name, and style. Most importantly, it can be easily updated by the customer through a simple spreadsheet, giving them complete control over the website.

Content Development

We also worked directly with the company to develop content for the new site that could capture their creative process. We were able to improve the conversation Demar was having with their customers in order to create a more pleasant and productive shopping experience.

Social Media

Finally, we also managed their Instagram account, making it a valuable portfolio showcase and lead generator.

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